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Copyright © 2022
Unusual Ventures.
All Rights Reserved.
Copyright © 2021
Unusual Ventures.
All Rights Reserved.
Table of contents
Start your company
start-your-company
Dec 03, 2022
#3d38b8
false
1
Finding Product-Market Fit
finding-product-market-fit
Dec 03, 2022
#54bb69
false
2
Going to Market
going-to-market
Dec 03, 2022
#faba25
false
3
Fundraising Series A & Beyond
fundraising-series-a-beyond
Dec 03, 2022
#f4843a
false
4
Scaling your organization
scaling-your-organization
Dec 03, 2022
false
5
Startup Glossary
startup-glossary
Dec 03, 2022
false
6
Startup Glossary
startup-glossary
Dec 03, 2022
false
6
Start your company
start-your-company
Dec 03, 2022
#3d38b8
false
1
Fundraising Series A & Beyond
fundraising-series-a-beyond
Dec 03, 2022
#f4843a
false
4
Scaling your organization
scaling-your-organization
Dec 03, 2022
false
5
Finding Product-Market Fit
finding-product-market-fit
Dec 03, 2022
#54bb69
false
2
Going to Market
going-to-market
Dec 03, 2022
#faba25
false
3
Build a sales motion
build-a-sales-motion
false
2.4
Going to Market
John Vrionis
Segmenting early markets
segmenting-early-markets
false
1.2
Finding Product-Market Fit
John Vrionis
Define a GTM framework early
define-a-gtm-framework-early
false
1.3
Finding Product-Market Fit
John Vrionis
Working with Design Partners
working-with-design-partners
false
2
Finding Product-Market Fit
John Vrionis
What are design partners?
what-are-design-partners
false
2.1
Finding Product-Market Fit
John Vrionis
Qualifying design partners
qualifying-design-partners
false
2.2
Finding Product-Market Fit
Unusual Ventures Sales Team
Prospecting for design partners
prospecting-for-design-partners
false
2.4
Finding Product-Market Fit
Unusual Ventures Sales Team
Innovator outreach
innovator-outreach
false
2.3
Finding Product-Market Fit
Dakota McKenzie
Outreach tactics
outreach-tactics
false
2.5
Finding Product-Market Fit
John Vrionis
Outreach playbook
outreach-playbook
false
2.6
Finding Product-Market Fit
John Vrionis
AppDynamics Case Study
appdynamics-case-study
false
2.7
Finding Product-Market Fit
John Vrionis
Messaging
messaging
false
3
Finding Product-Market Fit
Scott Schwarzhoff
Intro to messaging
intro-to-messaging
false
3.1
Finding Product-Market Fit
Scott Schwarzhoff
Why buy anything?
why-buy-anything
false
3.2
Finding Product-Market Fit
Scott Schwarzhoff
Why buy now?
why-buy-now
false
3.3
Finding Product-Market Fit
Scott Schwarzhoff
Why buy you?
why-buy-you
false
3.4
Finding Product-Market Fit
Scott Schwarzhoff
First Customer presentations
first-customer-presentations
false
3.5
Finding Product-Market Fit
Scott Schwarzhoff
Iterating to MVP
iterating-to-mvp
false
4
Finding Product-Market Fit
Wei Lien Dang
Shape your mvp with design partners
shape-your-mvp-with-design-partners
false
4.1
Finding Product-Market Fit
Wei Lien Dang
A practical example: Traceable
a-practical-example-traceable
false
4.2
Finding Product-Market Fit
John Vrionis
Building a product roadmap
building-a-product-roadmap
false
4.3
Finding Product-Market Fit
Jyoti Bansal
Early-stage pricing
early-stage-pricing
false
5
Finding Product-Market Fit
John Vrionis
Pricing Your Product
pricing-your-product
false
5.1
Finding Product-Market Fit
John Vrionis
Case Studies
case-studies
false
6
Finding Product-Market Fit
Startup Field Guide Podcast
startup-field-guide-podcast
false
6.1
Finding Product-Market Fit
Marketing
marketing
false
1
Going to Market
Bill Hodak
GTM funnel stages, metrics, goals
gtm-funnel-stages-metrics-goals
false
1.1
Going to Market
Bill Hodak
Sales leads! How do we get more leads?
sales-leads-how-do-we-get-more-leads
false
1.2
Going to Market
Bill Hodak
Building awareness with B2B target users
building-awareness-with-b2b-target-users
false
1.3
Going to Market
Bill Hodak
Convert targets into trial/freemium
convert-targets-into-trial-freemium
false
1.4
Going to Market
Bill Hodak
From trial to aha! land
from-trial-to-aha-land
false
1.5
Going to Market
Bill Hodak
Build an open source community
build-an-open-source-community
false
1.6
Going to Market
Bill Hodak
Sales
sales
false
2
Going to Market
John Vrionis
Fixing Seed-Stage Sales
fixing-seed-stage-sales
false
2.1
Going to Market
John Vrionis
Picking a GTM motion
picking-a-gtm-motion
false
2.2
Going to Market
John Vrionis
Math of Sales
math-of-sales
false
2.3
Going to Market
John Vrionis
4 boxes of discovery with prospects
4-boxes-of-discovery-with-prospects
false
2.5
Going to Market
John Vrionis
Qualification before discovery
qualification-before-discovery
false
2.6
Going to Market
Dakota McKenzie
Discovery 101
discovery-101
false
2.7
Going to Market
Dakota McKenzie
Deal Qualification & Forecasting
deal-qualification-forecasting
false
2.8
Going to Market
John Vrionis
Product testing Process
product-testing-process
false
2.9
Going to Market
John Vrionis
Closing after testing
closing-after-testing
false
2.91
Going to Market
Dakota McKenzie
The Modern GTM
the-modern-gtm
false
3
Going to Market
John Vrionis
Introduction to the modern GTM
introduction-to-the-modern-gtm
false
3.1
Going to Market
John Vrionis
Organizing Modern GTM teams
organizing-modern-gtm-teams
false
3.2
Going to Market
John Vrionis
Modern GTM planner
modern-gtm-planner
false
3.4
Going to Market
Scott Schwarzhoff
Product-Led Growth
product-led-growth
false
4
Going to Market
Sandhya Hegde
Introduction to PLG
introduction-to-plg
false
4.1
Going to Market
Sandhya Hegde
Nail your self-serve product
nail-your-self-serve-product
false
4.2
Going to Market
Sandhya Hegde
Free plan vs. Trial plan
free-plan-vs-trial-plan
false
4.3
Going to Market
Sandhya Hegde
Self-serve user/buyer journey
self-serve-user-buyer-journey
false
4.4
Going to Market
John Vrionis
Drive adoption with tutorials
drive-adoption-with-tutorials
false
4.5
Going to Market
Shannon Bradshaw
Hiring Your first sales leader
hiring-your-first-sales-leader
false
5.1
Going to Market
John Vrionis
Scaling your sales team
scaling-your-sales-team
false
5.2
Going to Market
John Vrionis
Recruiting Your SDR team
recruiting-your-sdr-team
false
5.3
Going to Market
Jason Dorfman
Fundraising Guide
fundraising-guide
false
1
Fundraising Series A & Beyond
John Vrionis
Raising Seed and Series A capital
raising-seed-and-series-a-capital
false
1.1
Fundraising Series A & Beyond
John Vrionis
Pitch and Process
pitch-and-process
false
1.2
Fundraising Series A & Beyond
John Vrionis
How Vivun raised a Seed round
how-vivun-raised-a-seed-round
false
1.3
Fundraising Series A & Beyond
John Vrionis
Hiring
hiring
false
1
Scaling your organization
Chris Marty
Holistic Hiring for Hyper growth
holistic-hiring-for-hyper-growth
false
1.1
Scaling your organization
Chris Marty
Three traits in early stage hires
three-traits-in-early-stage-hires
false
1.2
Scaling your organization
Chris Marty
Develop your recruiting brand
develop-your-recruiting-brand
false
1.3
Scaling your organization
Jon Volk
Write great job descriptions
write-great-job-descriptions
false
1.4
Scaling your organization
Jon Volk
Hiring product designers
hiring-product-designers
false
1.5
Scaling your organization
Suraj VenkataRaman
Messaging for hiring first engineers
messaging-for-hiring-first-engineers
false
1.6
Scaling your organization
John Vrionis
An end to end Hiring process
an-end-to-hiring-process
false
1.7
Scaling your organization
Jon Volk
Selling while you hire
selling-while-you-hire
false
1.8
Scaling your organization
Jon Volk
Make an attractive job offer
make-an-attractive-job-offer
false
1.9
Scaling your organization
Jon Volk
Founder's guide to equity
founders-guide-to-equity
false
1.91
Scaling your organization
Lars Albright
Leadership
leadership
false
2
Scaling your organization
Billy Bosworth
CEO/founder prioritization
ceo-founder-prioritization
false
2.1
Scaling your organization
Billy Bosworth
DataStax case study
datastax-case-study
false
2.2
Scaling your organization
John Vrionis
Managing a Series A board meeting
managing-a-series-a-board-meeting
false
2.3
Scaling your organization
John Vrionis
Startup Glossary for Founders
startup-glossary-for-founders-2
false
1
Startup Glossary
Startup Glossary for Founders
startup-glossary-for-founders
false
1.1
Startup Glossary
Ideal Customer Profile and Personas
ideal-customer-profile-and-personas
false
1.1
Finding Product-Market Fit
Dakota McKenzie
Identifying Initial Customers
identifying-initial-customers
false
1
Finding Product-Market Fit
Dakota McKenzie
Guide to Pre-Seed Funding
guide-to-pre-seed-funding
false
1.1
Start your company
Sarah Leary
How to raise Pre-Seed funding
how-to-raise-pre-seed-funding
false
1
Start your company
Sarah Leary
The Modern GTM user/buyer journey
the-modern-gtm-user-buyer-journey
false
3.3
Going to Market
John Vrionis
Hiring your first sales leader
hiring-your-first-sales-leader1
false
5
Going to Market
John Vrionis
Startup Glossary for Founders
startup-glossary-for-founders-1
false
1
Startup Glossary
How to raise pre-seed funding
how-to-raise-pre-seed-funding
false
1
Start your company
Iterating to MVP and beyond
iterating-to-mvp-and-beyond
false
1
Finding Product-Market Fit
Sarah Leary
Beachheads and vertical expansion
beachheads-and-vertical-expansion
false
2.5
Going to Market
Andy Johns
Hiring
hiring
false
1
Scaling your organization
Chris Marty
Holistic Hiring for Hyper growth
holistic-hiring-for-hyper-growth
false
1.1
Scaling your organization
Chris Marty
Leadership
leadership
false
2
Scaling your organization
Andy Johns
Startup Glossary for Founders
startup-glossary-for-founders
false
1.1
Startup Glossary
Guide to Pre-Seed Funding
guide-to-pre-seed-funding
false
1.1
Start your company
Sarah Leary
Three traits in early stage hires
three-traits-in-early-stage-hires
false
1.2
Scaling your organization
Chris Marty
Consumer Subscription
consumer-subscription
false
1.2
Fundraising Series A & Beyond
Rachel Star
From idea to product launch
from-idea-to-product-launch
false
1.1
Finding Product-Market Fit
Sarah Leary
Pitch and Process
fundraising-pitch-and-process
false
2.2
Fundraising Series A & Beyond
John Vrionis
Milestones and Valuations
fundraising-milestones-valuations
false
2.1
Fundraising Series A & Beyond
John Vrionis
Write great job descriptions
write-great-job-descriptions
false
1.4
Scaling your organization
Jon Volk
Positioning to Win
positioning-to-win
false
2.1
Finding Product-Market Fit
Josh Grau
Messaging
messaging
false
2
Finding Product-Market Fit
Josh Grau
An end to end Hiring process
an-end-to-end-hiring-process
false
1.5
Scaling your organization
Jon Volk
When Are You Pitch-Ready?
when-are-you-pitch-ready
false
1
Fundraising Series A & Beyond
Haley Daiber
Consumer Social
consumer-social
false
1.1
Fundraising Series A & Beyond
Haley Daiber
Managing a Series A Board Meeting
managing-a-series-a-board-meeting
false
2.4
Scaling your organization
John Vrionis
CEO/Founder Prioritization
leadership-ceo-founder-prioritization
false
2.3
Scaling your organization
Billy Bosworth
Moderation and maintaining quality
moderation-and-maintaining-quality
false
2.4
Going to Market
Andy Johns
Solving the cold start problem
solving-the-cold-start-problem
false
2.3
Going to Market
Andy Johns
Accelerating your content flywheel
accelerating-your-content-flywheel
false
2.2
Going to Market
Andy Johns
Flywheel Fundamentals
flywheel-fundamentals
false
2.1
Going to Market
Andy Johns
Product development for innovation
product-development-for-innovation
false
1.2
Going to Market
Andy Johns
A/B Testing
growth-optimization
false
1.1
Going to Market
Andy Johns
Running effective product meetings
running-effective-product-meetings
false
2.2
Scaling your organization
Andy Johns
What Makes for a Good PM?
what-makes-for-a-good-pm
false
2.1
Scaling your organization
Andy Johns
Make an attractive job offer
make-an-attractive-job-offer
false
1.7
Scaling your organization
Jon Volk
Selling while you hire
selling-while-you-hire
false
1.6
Scaling your organization
Jon Volk
Develop your recruiting brand
develop-your-recruiting-brand
false
1.3
Scaling your organization
Jon Volk
Raising a Seed or Series A Round
fundraising-seed-or-series-a-round
false
2
Fundraising Series A & Beyond
Creating Content Communities
growth-content-communities
false
2
Going to Market
Andy Johns
Optimization vs. Innovation
optimization-vs-innovation
false
1
Going to Market
Andy Johns
