Starting Your Company

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1

Customer Discovery

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Jan 27, 2023

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2

Going To Market

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Dec 15, 2022

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3

Fundraising Series A & Beyond

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Dec 03, 2022

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4

Scaling Your Organization

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Dec 15, 2022

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5

Startup Glossary

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6

Startup Glossary

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6

Starting Your Company

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Fundraising Series A & Beyond

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Dec 03, 2022

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Scaling Your Organization

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Dec 15, 2022

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5

Customer Discovery

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Going To Market

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Dec 15, 2022

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3

Tactics to nail your self-serve experience

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5.4

Going To Market

Sandhya Hegde

Strategies for product-led growth

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5.2

Going To Market

Sandhya Hegde

Hiring for an OSS company

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1.92

Scaling Your Organization

Wei Lien Dang

Open source fundraising pitch deck

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1.4

Fundraising Series A & Beyond

Wei Lien Dang

Building open source GTM

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4

Going To Market

Open source customer discovery

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2

Customer Discovery

Open source GTM

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4.1

Going To Market

Wei Lien Dang

Developing open source customers

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2.1

Customer Discovery

Wei Lien Dang

Open Source

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2

Starting Your Company

Start an open source company

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false

2.1

Starting Your Company

Wei Lien Dang

Case Study: Webflow

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false

5.6

Going To Market

Sandhya Hegde

Customer validation: Going from idea to sellable product

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false

3.1

Customer Discovery

John Vrionis

Build a sales motion

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2.4

Going To Market

John Vrionis

Segmenting early markets

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1.2

Customer Discovery

John Vrionis

Define a GTM framework early

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1.3

Customer Discovery

John Vrionis

Working with design partners

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3

Customer Discovery

John Vrionis

What are design partners?

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false

3.2

Customer Discovery

John Vrionis

Qualifying design partners

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false

3.3

Customer Discovery

Unusual Ventures Sales Team

Prospecting for design partners

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false

3.5

Customer Discovery

Innovator outreach

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false

3.4

Customer Discovery

Outreach tactics

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false

3.6

Customer Discovery

John Vrionis

Outreach playbook

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3.7

Customer Discovery

John Vrionis

AppDynamics case study

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3.8

Customer Discovery

John Vrionis

Messaging

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4

Customer Discovery

Scott Schwarzhoff

Intro to messaging

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4.1

Customer Discovery

Scott Schwarzhoff

Why buy anything?

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4.2

Customer Discovery

Scott Schwarzhoff

Why buy now?

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4.3

Customer Discovery

Scott Schwarzhoff

Why buy you?

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4.4

Customer Discovery

Scott Schwarzhoff

First Customer presentations

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4.5

Customer Discovery

Scott Schwarzhoff

Iterating to MVP

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5

Customer Discovery

Wei Lien Dang

Shape your MVP with design partners

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false

5.1

Customer Discovery

Wei Lien Dang

A practical example: Traceable

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false

5.2

Customer Discovery

John Vrionis

Building a product roadmap

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false

5.3

Customer Discovery

Jyoti Bansal

Early-stage pricing

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false

6

Customer Discovery

John Vrionis

Pricing your product

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false

6.1

Customer Discovery

John Vrionis

Case studies

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6

Customer Discovery

Startup Field Guide Podcast

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6.1

Customer Discovery

Marketing

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1

Going To Market

Bill Hodak

GTM funnel stages, metrics, goals

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1.1

Going To Market

Bill Hodak

Sales leads! How do we get more leads?

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1.2

Going To Market

Bill Hodak

Building awareness with B2B target users

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1.3

Going To Market

Bill Hodak

Convert targets into trial/freemium

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false

1.4

Going To Market

Bill Hodak

From trial to aha! land

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1.5

Going To Market

Bill Hodak

Build an open-source community

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false

1.6

Going To Market

Bill Hodak

Sales

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2

Going To Market

John Vrionis

Fixing seed-stage sales

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2.1

Going To Market

John Vrionis

Picking a GTM motion

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false

2.2

Going To Market

John Vrionis

Math of sales

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false

2.3

Going To Market

John Vrionis

4 boxes of discovery with prospects

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2.5

Going To Market

John Vrionis

Qualification before discovery

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2.6

Going To Market

Discovery 101

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2.7

Going To Market

Deal qualification & forecasting

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2.8

Going To Market

John Vrionis

Product testing process

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2.9

Going To Market

John Vrionis

Closing after testing

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2.91

Going To Market

The Modern GTM

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3

Going To Market

John Vrionis

Introduction to the Modern GTM

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3.1

Going To Market

John Vrionis

Organizing Modern GTM teams

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3.2

Going To Market

John Vrionis

Modern GTM planner

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false

3.4

Going To Market

Scott Schwarzhoff

Product-led growth

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false

5

Going To Market

Sandhya Hegde

What is PLG (product-led growth)?

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false

5.1

Going To Market

Sandhya Hegde

What is a self-serve PLG experience?

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false

5.3

Going To Market

Sandhya Hegde

Free plan vs. Trial plan

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false

5.5

Going To Market

Sandhya Hegde

Tracking the user/buyer journey

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3.2

Going To Market

John Vrionis

Drive adoption with tutorials

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4.5

Going To Market

Hiring your first sales leader

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false

6.1

Going To Market

John Vrionis

Scaling your sales team

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false

6.2

Going To Market

John Vrionis

Recruiting your SDR team

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false

6.3

Going To Market

Jason Dorfman

Fundraising guide

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1

Fundraising Series A & Beyond

John Vrionis

Raising Seed and Series A capital

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false

1.1

Fundraising Series A & Beyond

John Vrionis

Pitch and process

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false

1.2

Fundraising Series A & Beyond

John Vrionis

How Vivun raised a Seed round

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1.3

Fundraising Series A & Beyond

John Vrionis

Hiring

hiring

false

1

Scaling Your Organization

Chris Marty

Holistic hiring for hyper-growth

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false

1.1

Scaling Your Organization

Chris Marty

Three traits in early-stage hires

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false

1.2

Scaling Your Organization

Chris Marty

Develop your recruiting brand

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false

1.3

Scaling Your Organization

Jon Volk

Write great job descriptions

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false

1.4

Scaling Your Organization

Jon Volk

Hiring product designers

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false

1.5

Scaling Your Organization

Suraj VenkataRaman

Messaging for hiring first engineers

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false

1.6

Scaling Your Organization

John Vrionis

An end-to-end hiring process

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false

1.7

Scaling Your Organization

Jon Volk

Selling while you hire

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false

1.8

Scaling Your Organization

Jon Volk

Make an attractive job offer

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false

1.9

Scaling Your Organization

Jon Volk

Founder's guide to equity

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false

1.91

Scaling Your Organization

Lars Albright

Leadership

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false

2

Scaling Your Organization

Billy Bosworth

CEO/founder prioritization

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false

2.1

Scaling Your Organization

Billy Bosworth

DataStax case study

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false

2.2

Scaling Your Organization

John Vrionis

Managing a Series A board meeting

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false

2.3

Scaling Your Organization

John Vrionis

Startup glossary for Founders

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false

1

Startup Glossary

Startup glossary for Founders

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false

1.1

Startup Glossary

Ideal customer profile and personas

ideal-customer-profile-and-personas

false

1.1

Customer Discovery

Identifying initial customers

identifying-initial-customers

false

1

Customer Discovery

Dakota McKenzie

Guide to Pre-Seed funding

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false

1.1

Starting Your Company

Sarah Leary

How to raise Pre-Seed funding

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false

1

Starting Your Company

Sarah Leary

The Modern GTM user/buyer journey

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false

3.3

Going To Market

John Vrionis

Hiring your first sales leader

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false

6

Going To Market

John Vrionis

Startup glossary for Founders

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false

1

Startup Glossary

How to raise Pre-Seed funding

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false

1

Starting Your Company

Iterating to MVP and beyond

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false

1

Customer Discovery

Sarah Leary

Beachheads and vertical expansion

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false

2.5

Going To Market

Andy Johns

Hiring

hiring

false

1

Scaling Your Organization

Chris Marty

Holistic hiring for hyper-growth

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false

1.1

Scaling Your Organization

Chris Marty

Leadership

leadership

false

2

Scaling Your Organization

Andy Johns

Startup glossary for Founders

startup-glossary-for-founders

false

1.1

Startup Glossary

Guide to Pre-Seed funding

guide-to-pre-seed-funding

false

1.1

Starting Your Company

Sarah Leary

Three traits in early-stage hires

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false

1.2

Scaling Your Organization

Chris Marty

Consumer subscription

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false

1.2

Fundraising Series A & Beyond

Rachel Star

From idea to product launch

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false

1.1

Customer Discovery

Sarah Leary

Pitch and process

fundraising-pitch-and-process

false

2.2

Fundraising Series A & Beyond

John Vrionis

Milestones and valuations

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false

2.1

Fundraising Series A & Beyond

John Vrionis

Write great job descriptions

write-great-job-descriptions

false

1.4

Scaling Your Organization

Jon Volk

Positioning to win

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false

2.1

Customer Discovery

Josh Grau

Messaging

messaging

false

2

Customer Discovery

Josh Grau

An end to end hiring process

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false

1.5

Scaling Your Organization

Jon Volk

When are you pitch-ready?

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false

1

Fundraising Series A & Beyond

Haley Daiber

Consumer social

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false

1.1

Fundraising Series A & Beyond

Haley Daiber

Managing a Series A board meeting

managing-a-series-a-board-meeting

false

2.4

Scaling Your Organization

John Vrionis

CEO/Founder prioritization

leadership-ceo-founder-prioritization

false

2.3

Scaling Your Organization

Billy Bosworth

Moderation and maintaining quality

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false

2.4

Going To Market

Andy Johns

Solving the cold start problem

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false

2.3

Going To Market

Andy Johns

Accelerating your content flywheel

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false

2.2

Going To Market

Andy Johns

Flywheel fundamentals

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false

2.1

Going To Market

Andy Johns

Product development for innovation

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false

1.2

Going To Market

Andy Johns

A/B testing

growth-optimization

false

1.1

Going To Market

Andy Johns

Running effective product meetings

running-effective-product-meetings

false

2.2

Scaling Your Organization

Andy Johns

What makes for a good PM?

what-makes-for-a-good-pm

false

2.1

Scaling Your Organization

Andy Johns

Make an attractive job offer

make-an-attractive-job-offer

false

1.7

Scaling Your Organization

Jon Volk

Selling while you hire

selling-while-you-hire

false

1.6

Scaling Your Organization

Jon Volk

Develop your recruiting brand

develop-your-recruiting-brand

false

1.3

Scaling Your Organization

Jon Volk

Raising a Seed or Series A Round

fundraising-seed-or-series-a-round

false

2

Fundraising Series A & Beyond

Creating content communities

growth-content-communities

false

2

Going To Market

Andy Johns

Optimization vs. Innovation

optimization-vs-innovation

false

1

Going To Market

Andy Johns