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INTRODUCTION TO

The Modern GTM

Perhaps the most important determinant of a startup’s success today is the founder’s ability to successfully execute on the correct Go To Market (GTM) strategy. The optimal GTM for an enterprise startup is vastly different than it was a decade ago. Founders must now embrace that the correct GTM begins at product strategy and demands that a founder function as an expert conductor of several major functions in the organization.

The ultimate goal of a Modern GTM executed well is that customer acquisition is done in the most efficient way possible. Through the successful execution of a PLG and Top Down motion, sales representatives, who are a startup’s most expensive resource, are utilized in the optimal way as they engage only with prospects who have self identified as repeat users of the solution.

CHAPTER AUTHORS

John Vrionis
John Vrionis
John Vrionis
John Vrionis
Liam H. Mulcahy
Dakota McKenzie

WHAT YOU'LL GET

00 guides      

00 tools

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The Unusual Salesforce (SFDC) Package

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Outreach Conversion Calculator

Define your Market Segments

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Modern GTM User/Buyer Journey Map

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Tools in this chapter

The Modern GTM