Field Guide
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Startup Glossary

Raise your hand if you know what SAM, TAM, and ICP mean. (And, no, we’re not talking about Insane Clown Posse.) How about pro rata and DAO?

Let’s be honest: with new technology and terminology springing up constantly, it’s difficult for anyone – even longtime experts in VC and tech – to memorize it all. Whether you know what you don’t know or aren’t sure what you need to know, we’ve created the Startup Glossary to define terminology in enterprise and consumer product development, fundraising, go-to-market strategy, and more. You’ll also find links to learn more about most of the topics.

We’ll continue to add new terms as they pop up in our Field Guide education and in questions from our community of founders. You might want to bookmark this glossary and refer back to it whenever an unfamiliar acronym or jargon pops up.

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