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Starting Your Company

When it comes to starting a company, the hardest part is often just getting started. Becoming a founder is not just a professional decision but a personal one. We interviewed more than 30 founders, including the founders of Nextdoor, AppDynamics, and Demisto, to break down the earliest leg of the journey and help you make the leap with confidence.

This chapter explores how to build conviction in an idea, choose your co-founder(s), raise Pre-Seed capital, leave your job on good terms, and set the right foundation for your company.

Chapter Authors

Wei Lien Dang
Sarah Leary
Sarah Leary

What You'll Get

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Starting Your Company

Let’s get going

Every founder's journey is unique, but one common thread is the importance of understanding and documenting your motivations for starting a company. It's critical to be honest with yourself before you make the commitment and to confirm the support of your personal network. Discover how in our first step: Building Conviction.