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INTRODUCTION TO

Sales

It's every seed-stage founder's goal to get market feedback, find product-market-fit, and convert users into paying customers. That’s a tall order for any first-time founder or seller. It takes an end-to-end sales process to secure meetings with the right customer prospects, produce high-quality leads, and close your first customers, but it’s critical to raising your Series A. 


This chapter will deliver the tactics to identifying the right ICP, defining your go-to-market motion, generating qualified pipeline, and converting early customers into lifelong advocates.

CHAPTER AUTHORS

Liam H. Mulcahy
Liam H. Mulcahy
Liam H. Mulcahy
Dakota McKenzie
Dakota McKenzie
Liam H. Mulcahy
Liam H. Mulcahy
Liam H. Mulcahy
Dakota McKenzie
Liam H. Mulcahy
Liam H. Mulcahy
Liam H. Mulcahy
Jason Dorfman

WHAT YOU'LL GET

00 guides      

00 tools

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Sales Interview Questions

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Discovery Questions

Deal Scorecard

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ICP and Personas Exercise

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Deal Qualification Filter

Math of Sales Calculator

Tools in this chapter

The first step to effective sales is understanding the milestones investors will be looking for and the biggest roadblocks to reaching them. Remember that every sale is a huge milestone for your company and a key step towards raising your Series A. Get started with our Intro to sales.

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Sales