INTRODUCTION TO
Validating your market opportunity is a critical step before dedicating valuable resources to bring your product to life. First, you need to understand if a real market pain exists by talking to real prospects and testing product mockups. Getting a deep understanding of the market opportunity, finding the right design partners to iterate on the product with, and building an informed product roadmap will all get you on the road to product-market fit (PMF).
This chapter will help you discover who you’re selling to, narrow in on your target audience and validate your idea so you can build a product that fills a real need in the marketplace.
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WHAT YOU'LL GET
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This chapter will cover
Four Lists Worksheet
Focus Exercise
Tools in this chapter
Everything starts with honing in on the market pain and the right solution to address it. To go from idea to sellable product, start with the first step: Customer validation.
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