Field Guide

Field Guide

The Modern GTM

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Introduction

Product

Validating your market opportunity is a critical step before dedicating valuable resources to bring your product to life. First, you need to understand if a real market pain exists by talking to real prospects and testing product mockups. Getting a deep understanding of the market opportunity, finding the right design partners to iterate on the product with, and building an informed product roadmap will all get you on the road to product-market fit (PMF).


This chapter will help you discover who you’re selling to, narrow in on your target audience and validate your idea so you can build a product that fills a real need in the marketplace.

Chapter Authors

John Vrionis
John Vrionis
John Vrionis
Jyoti Bansal
John Vrionis
John Vrionis

What You'll Get

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Four Lists Worksheet

Focus Exercise

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Tools in this chapter

Product

Let’s get going

Everything starts with honing in on the market pain and the right solution to address it. To go from idea to sellable product, start with the first step: Customer validation.