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INTRODUCTION TO
Communicating your company’s value proposition will help you resonate with your target audience and their specific pain—a critical step to effective selling. It becomes the bedrock for not only getting customers on board, but also potential recruits and investors. As many founders will tell you, storytelling is one of the most important skills to master at the seed stage.
This chapter will teach you how to tell a story that wins customers, helps you stand out against your competitors, and builds a foundation for early-stage success.
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WHAT YOU'LL GET
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This chapter will cover
Outline Customer Deck
Customer Storytelling Worksheet
Tools in this chapter
Customer storytelling centered around the “Three Whys” will help prove your value and differentiation. See how these questions can help you articulate specific customer pain and messaging that resonates: Crafting your story.
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