It might surprise you to hear that effective growth isn’t all about the numbers. Focusing exclusively on data and optimization can subtly overtake innovation and leave you with a lackluster product. Besides A/B testing, long-term growth requires outsized bets and an organization designed for innovation.
This chapter will explore product testing techniques, designing an organization for growth, and creating content communities to help you gain traction with users.
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Look beyond the numbers to balance optimization and innovation in your first steps towards growth.Start chapter