Introduction
It can seem daunting to raise capital for your startup, but with a clear understanding of the milestones Seed and Series A investors expect to see, you can set the right goals and successfully raise from top investors.
This chapter will uncover what investors are specifically looking for, how to create excitement for your company with a strategic pitch, and how to run a bulletproof fundraising process to raise from the best VC’s.
What You'll Get
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For founders raising their next round, one of the hardest things about the “black box” of venture capital is understanding what investors are looking for. When I started my consumer networking app Forget-Me-Not in 2016, I was so confused about what I needed to accomplish before I was ready to pitch institutional investors. I knew I had to bootstrap my way to some traction, but had no idea what “traction” really meant. I knew I wasn’t there yet, but wondered how I would get there when I didn’t even know where the goal posts were. You always hear stories of people successfully pitching an idea on the back of a napkin, but in what circumstances did that really apply? Even more confusing, every investor’s website lists the same generic, vague qualities that they seek in investments they make — “incredible team” + “innovative solution to a hard problem” + “market opportunity.” Many investors claim that “no idea is too early,” but startups are often turned down when they don’t have enough proof points.
Now as an investor myself, and learning from consumer investors like Unusual partner Andy Johns, I have a much clearer sense of the goal posts. To help make this clearer for others, I’ve outlined below the goal posts I wish someone had told me back when I was preparing to pitch. The truth is that ultimately, the answer is often “it depends,” but a good place to start is the business model and four key considerations: team, product, traction, and market. How much investors weigh each of those four aspects can vary between firms and individuals, but there are some ballpark figures that might help you prepare to pitch.
It’s worth restating that, of course, there are no hard and fast rules, so please take these guidelines with a grain of salt. In our experience at Unusual, we’ve seen consumer companies raise $25M+ Series A rounds with $500K in ARR, and on the flip side, companies struggle to raise a $5M Series A, with $3–5M ARR. Another exception might be if you have remarkable founder-market fit or have previously demonstrated that you are an exceptional builder. Of course, every investor is looking for the “perfect” deal that hits on all four key dimensions.
In reality, there is no such thing as a “perfect” startup or deal — even if the company hits all squarely on all four dimensions, the deal dynamics may be complicated or less than ideal (i.e. super high valuations and competition). There isn’t a “correct” answer when it comes to investing, especially at the early stages — it’s subjective judgement. So as a founder, reading investor’s minds is pretty much impossible, BUT there can certainly be elements that are more important than others to an individual investor or a firm. For example, some firms and individual investors look for an amazing market first and foremost (often “theme” and “thesis” driven firms) and are willing to bet on a great market even if they aren’t blown away by the founder(s), the traction is good but not great, or the product is lacking a bit.
Meanwhile, another firm or investor may skew more heavily towards the qualifications of the team under the belief that it may be impossible to accurately predict future exciting markets (i.e. trying to evaluate Uber based on the size of the taxi industry), and that great people can make magic happen and pivot to find unexpected new markets. Case in point would be the Slack’s pivot from a game into an enterprise messaging app.
All that being said, we think there should be more transparency and less guesswork when it comes to what investors are generally looking for when founders pitch, so we’re sharing how we generally think about Consumer Social investment opportunities at Unusual, based on those four key areas:
Green means you should feel confident to pitch. Yellow is maybe, there’s some potential, but it’s not a slam dunk. Red is going to be a non-starter for most institutional investors. (In venture, institutional investors fundraise from limited partners to professionally invest on their behalf.)
Evaluating a Seed-Stage Consumer Social App:
Andy will now explain what each of those four aspects mean, expanding on the “ideal” scenario on what is most important to him as a consumer investor:
Builder Capabilities
Consumer startups are hard. Consumer social startups are even more difficult. Not only do you have to figure out a method of communication that tens or hundreds of millions of people will want to use regularly, but you need to do so in a very short period of time (12–18 months max). From my experience, arriving at the “aha!” feature requires lots of iteration. That said, the pace of product development is often a great indicator of a startup’s higher likelihood of success (relative to all other peers).
Specifically within social, that means iterating on the product based on observations of user behavior within the early adopter base of a few thousand users. I was an early user and employee at Quora and observed firsthand how the product evolved during its first few years. Although the user base was not large by some standards (in the low tens of thousands by the time it was 2–3 years old), the pace of product improvement was world-class. The pace allowed Quora to dial-in on the set of features that led to people sharing high quality knowledge that can’t be found elsewhere, which drove the breakout moment for the company.
If the founding team hasn’t shown the ability to turn over new beta versions of the app at a fast pace, the probability of figuring out a unique insight is quite low.
For teams building Consumer Social, I look for what I call “communication philosophers,” which means that when they’re building a social product, they’re talking about the theory of human communication. There’s a depth of thought there, where they’ve observed in real life how people naturally want to share and communicate with each other. They have a nuanced and often philosophical perspective how software can accentuate the natural communication habits of people.
Evan Spiegel from Snap is a great example of a communication philosopher. Many people misunderstand and think disappearing messages are just for sending illicit pictures. Some users certainly do that, but it’s the edge case of user behavior that is being interpreted as the primary use case. However, when you talk to Evan you learn that the value of disappearing messages (ephemerality, as he often calls it) is in what the disappearing message does to the cognitive load of sharing. Specifically, ephemeral messaging removes cognitive load, leading to an accelerated rate of sharing. We can unpack this concept via a counter example.
Imagine you’re about to post something on Facebook. You create a draft and, just as you’re about to post a message, you pause and reconsider whether or not it is worth posting the message. That’s because you’ve become familiar with the downside of posting a message in a public-by-default setting. Remember the last time you posted on your account about the upcoming election and the waterfall of comments and notifications you received in return? And how irritating it is for you to read and respond to all of the comments? That’s called cognitive friction to sharing. You don’t want to share because you don’t want to deal with the backlash. The next time you go to post something publicly (which is the effective default on Facebook and Twitter), you hesitate and that slows down the pace of sharing, which consequently weakens the network effect of the product.
In real life, people communicate in a much more intimate, one-on-one basis. Because the vast majority of conversations are intimate, they are also ephemeral. When I’m talking with my brother or a good friend, no one is writing down our conversation or listening to it, which means it’s only remembered by us as the sender and the receiver. Furthermore, because the conversation is intimate it also tends to be more fun (hence the role of lenses to accentuate the “fun” part of it). Evan’s thesis on ephemeral communication makes its way through all the nuanced aspects of the product. For example, if you send a snap to 20 people, none of them know how many other people received it as well and there isn’t a public thread of responses. Those features (or the lack thereof) further reduces cognitive friction to sharing, leading to a very high rate of sharing amongst Snap users.
Hearing a founder talk about and observe how people interact in real life and then being able to communicate in a clear way how software can accentuate that, and translating that into their product is a series of events that is super rare. Often, we will see a consumer social pitch with the opposite approach where the founders are creating a new communication method that they want the world to adapt. That’s a dead end street in most cases.
In a Consumer Social product, I look for direct alignment between the product features and the founder’s communication philosophy. Using Snap as an example again, the product is designed around a non-traditional UI decision and opens up in camera-mode. That unconventional product design directly aligns with Evan’s theory of ephemeral messaging and one-on-one communication.
Whenever I dissect a product relative to the other products in the market, I ask what’s going to compel users to do more of a desired behavior, whether that’s write more or listen more on that particular app compared to other mediums. So first and foremost, there has to be simplicity of design and the app clearly pointing in a single direction. Similarly, this alignment continues through to the platform of choice — having all platforms (Apple, Android, Web, Watch, Tablet, etc.) isn’t necessary, but instead having a succinct vision as to which one or few are needed to best align the product with the founder’s big vision.
This obsession with a single feature is sometimes referenced as “come for the tool, stay for the network.” Users flocked to Instagram because of its filters and stayed for the newsfeed. Similar dynamics drove the adoption and retention with Twitter, YikYak, Snap, and several other social products. When you find an app that’s singularly focused on a single function that users find compelling, that’s usually a great starting point.
For traction in a Consumer Social startup, it’s all about the rate of growth and quality of engagement. Generally speaking, you’re going to want to start with a highly engaged base of 1,000–10,000, which isn’t very large, yet their level of engagement is exceptionally high. As a high-level benchmark, I look for around at least 30% of users using it weekly or daily to demonstrate some type of durable behavior.
If you don’t have a high level of engagement in the first one to 10,000 users, it’s highly unlikely you’re going to establish a high level of engagement after that. A common mistake that’s made amongst consumer social startups is to focus too much on top of funnel. You try and drive a million sign-ups or installs before establishing a white hot coal of high engagement within a small base of users. You must resist the urge to scale top of funnel first.
So in that small audience, if your app is not really resonating, don’t try to solve the problem by pouring more water into the top of a leaky bucket. Start by iterating quickly on the user experience to figure out if there is an “aha!” feature that users will find immensely compelling. Engagement is the ultimate sign of product market fit for a social product. For those first few thousand users, we ask, “What are the DAU and WAU ratios?” or if there is another form of engagement that can be observed that we can react to and determine if it is high or not.
Second to that is the rate of growth. Scaling to 5x — 10x as many users in a year organically is a positive sign of traction. The best-in-class Consumer Social apps often grow much faster than that.
Social products are designed for humanity-scale adoption (i.e. hundreds of millions of users) so the market size questions are typically answered by default. Rather, the key question to ask is “what is the beachhead?” For example, at Quora, our first 10,000 users were almost exclusively in tech and Quora became known early on as the best place to find information about the tech industry, by a wide margin. People were predicting that Quora would die because it would never become anything other than Silicon Valley Q&A. But the team had a playbook and knew they had a plan for vertical expansion into questions and answers within other topics (finance, sports, etc). Quora focused on expanding into more topics, without lowering the quality bar on content, and then moved onto geographic expansion more than 5 years after launch.
However, sometimes that expansion happens entirely on its own. You see a spark of organic engagement on a specific topic or specific geography and then the product spontaneously expands into that open space. This happened with Quora in a few countries that had a strong English-speaking + technology-centric population, such as certain parts of India.
For us at Unusual, market is really about how a team can carve out some small wedge with those first 10,000 users. Are they being very intentional around that and do they have reasonable hypothesis how they are going to open it up from here? For instance, the team of one of our Consumer Social companies has hand-picked every single one of the early adopter beta users. The company plans on maintaining its hand curation of new users even after public launch to ensure that quality engagement isn’t sacrificed with strong top of funnel growth.
Creating that wedge and the ability to expand often means having a conscious focus on preserving a bar for quality of experience. Especially now that social media is a known industry, you have no chance of creating a successful product if there’s poor behavior on the platform. People have been conditioned to not use those platforms, and that’s why so many apps fail. So Consumer Social teams have to be more conscious of these learned behaviors and model that expected behavior through the product features and how moderation is applied on the platform. If you get the first 10,000 demonstrating what the right behaviors are, then the next person can come in, see what the expected behavior is, and conform to it to maintain healthy behavior on the platform. Or, at a minimum, slow down the rate at which poor behavior creeps in.
Andy laid out above the guidelines of how Unusual thinks about Consumer Social. To illustrate what those guidelines mean in practice, I’ll now give an example using my past startup, Forget-Me-Not and how it would have stacked up if I were pitching Andy:
One last thing to note that I wasn’t aware of when I was starting Forget-Me-Not is the importance of alignment in desired exit outcomes. With Forget-Me-Not, the outcome I was aiming for when we started (I was a CPA in Austin, new to the world of startups) was for LinkedIn to acquire us for a few million dollars. It almost seems silly to say, given what I know now, but it’s important to remember that this knowledge isn’t widespread. Practically, it made sense for me to think that someone would want to invest $100K in us and maybe get $5M in return — that’s a 50x deal. In reality, most institutional firms’ business models depend on the ability to see a $1B+ outcome, or “imagining the S-1 filing” in every single investment. Being upfront about goals surrounding an exit outcome is hugely important for both sides to be aligned.
Raising money from institutional VCs shouldn’t be an opaque activity where only insiders know the unspoken rules of the game. We hope the guide above helps dispel some of the mystery surrounding fundraising and gives a better idea of what investors might be looking for when founders come to pitch us.
When it comes to evaluating startups, there are four main areas that investors tend to look at: Team, Product, Traction, and Market, with different considerations depending on the business model. At Unusual, for consumer social companies, we gravitate toward teams with “communication philosophers” and demonstrated builders, products that point users in a certain direction that’s aligned with the founders’ theory of communication, 10,000 highly engaged first users, and a wedge into a humanity-scale market.
While that’s how we think about Consumer Social pitches at Unusual, there are several ways different firms and investors weigh those four aspects. The tricky part is understanding how important each qualification is to the investors you pitch. While some investment firms might consider the attributes of the founding team as the most important factor because of the ability to create optionality or recruit, there are some firms that are heavier on product, such as really unique tech advantages. Still others might weigh traction and market more heavily. It all depends on their investing philosophy and where they are willing to take on more risk.
All that being said, just because your startup isn’t green across the board doesn’t mean that you’re not ready to fundraise at all. It just might mean that you may be better suited seeking angels, micro VCs, accelerator programs, or others who believe in your vision and team and can help you get to those metrics and milestones.
As a founder, you’ve embraced the life-changing decision to set out and tackle the difficult obstacles on the way to building a valuable, enduring company. At Unusual, we decode the lessons of the masters and make them available to tomorrow’s founders to increase their likelihood of success.
In this module, we’ve broken down our early-stage fundraising guide into two basic parts: Part I. Milestones and Valuations for Seed and Series A, and Part II. Approaching Investors, The Pitch, and Closing the Deal. This guide is tailored to Founders of Enterprise Software companies. (We will cover Consumer milestones in a separate post, but there may still be relevant learnings for Consumer Founders.)
As an entrepreneur, thinking about all that needs to happen to succeed can be overwhelming. Many successful founders joke, “If I knew how hard starting a company would be, I’m not sure I would have taken the leap!” At Unusual Ventures, through our time spent with hundreds of successful entrepreneurs, we’ve learned that the vast majority break the larger journey into smaller, more manageable phases—each with specific goals. It may be a management secret, or possibly just a coping mechanism, but either way, it works. Conveniently, the phases are typically bookended by fundraising events. The simple formula is:
In the early years of a startup, we believe there are three distinct phases for founders to successfully navigate: the Idea Phase, the Seed Phase, and the Series A Phase. Each phase has distinct goals along three dimensions: Team, Product, and Traction.
This is the period when a founder is seriously contemplating taking the leap to start a new company.
The milestones in this phase are consistently:
A) Team - recruiting a co-founder
B) Product - creating a detailed description of the solution to build
C) Traction - talking with enough customer prospect types to confirm the “founding insight” that there is a true market pain and now is the time to solve it
Oftentimes, founders quit their current job to focus on accomplishing these milestones, but that is not always the case. It is true that sometimes founders do A, B, and C before quitting their job and/or incorporating a new company. Both can work. The key point: Order of operations is not critical at the Idea Phase!
If these milestones are achieved, and the business is a fit for venture capital, it is at this point that the company would seek to raise Seed capital.
A note on “founding insight”: This is your bedrock intuition that you are building your company on. Ideally, you’ve had first-hand experience living the pain that drives your belief that now is the time to build a new solution. Critically important in the Idea Phase is validating this belief through at least 20-30 customer prospect conversations. (See more specific tactics in our Outreach Playbook).
Note: We interchange “Seed” and “Pre-Seed” to mean the first invested capital in a startup. Raising seed investment is for Idea Stage companies that are Pre-Product Market Fit.
As Benchmark Capital founder and Stanford Business school professor Andy Rachleff teaches in our Unusual Academy, achieving Product Market Fit (PMF) means that a startup has proven it understands which features to build, for a specific audience that cares desperately, with a business model that drives customer purchases. The primary goal of the Seed Phase is to find and demonstrate Product Market Fit.
The milestones to accomplish in the Seed Phase are:
A) Team - hiring the core team
B) Product - delivering 1.0 of the product
C) Traction - reaching a traction level where the business has 10+ customers and $1M of ARR
10+ customers and $1M of ARR are not exact figures, but approximately what Series A investors look for in 2020. Note that traction is not 10 customers or $1M. Typically, you’re not looking for a single large elephant or two. Having a mix of a few six-figure customers and small-mid size customers in the $50K ARR range demonstrates repeatability and flexibility of your early go-to-market strategy.
If these milestones are achieved, it is at this point that the company would seek to raise Series A capital.
This is the period when the startup scales its go-to-market efforts to accelerate revenue based on demonstrated Product Market Fit.
The milestones to accomplish in the period after raising a Series A are:
A) Team - primarily increasing sales and marketing headcount
B) Product - building 2.0 of the product based on vision and market feedback, while removing early technical debt
C) Traction - reaching 50 customers and ~$10M of ARR
For private companies, valuation increases occur at the time of fundraising. It’s essential that founders understand the following facts:
Understanding that startups increase in value once key milestones are achieved enables founders to focus on creating a specific set of goals at each stage of the company’s journey. This way of thinking is one of the foundational pillars of the Unusual Method.
Founders should appreciate that there is no “partial credit” in the startup journey. Achieve the milestones and de-risk the business such that more capital can be raised—or fail. Or, as we like to say at Unusual,
“Getting 80% of the way to the moon doesn’t count for anything.”
For Seed and Series A enterprise companies, the good news for founders is that the line for what milestones need to be achieved at each stage is clear.
Once the right goals have been set, what’s left is the fundraising process itself. This process can be broken down into five basic questions:
Consumer Subscription Evaluation Rubric
Cohort Analysis Primer
Outline Series A Deck
Outline Seed Deck
Consumer Social Evaluation Rubric
Tools in this chapter
TOOL |
Template
Product designer job descriptions
Examples of compelling product designer job descriptions for roles at Superhuman, Figma, and more.
Template
Product designer job descriptions
Examples of compelling product designer job descriptions for roles at Superhuman, Figma, and more.
TOOL |
Spreadsheet
Modern GTM Planner Calculator
This spreadsheet template will help you calculate the costs of marketing, sales, and demand gen to meet your revenue goals.
Spreadsheet
Modern GTM Planner Calculator
This spreadsheet template will help you calculate the costs of marketing, sales, and demand gen to meet your revenue goals.
TOOL |
Guide
The Unusual Salesforce (SFDC) Package
Installation and usage documentation for the Unusual Ventures Salesforce package.
Guide
The Unusual Salesforce (SFDC) Package
Installation and usage documentation for the Unusual Ventures Salesforce package.
TOOL |
Spreadsheet
Outreach Conversion Calculator
Track how well your outreach campaign is performing with this simple tool.
Spreadsheet
Outreach Conversion Calculator
Track how well your outreach campaign is performing with this simple tool.
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Deck
Define your Market Segments
Define your market segments and get your GTM motion going.
Deck
Define your Market Segments
Define your market segments and get your GTM motion going.
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Guide
Modern GTM User/Buyer Journey Map
USERs in our framework have a specific hierarchy of needs and a behavior pattern that founders must understand. In this map, we walk you through a USER's self-service approach to finding and using new solutions to the point where they are ready to engage with Sales. We then continue the journey as Sales engages the USER and BUYER to build a business case and close a deal.
Guide
Modern GTM User/Buyer Journey Map
USERs in our framework have a specific hierarchy of needs and a behavior pattern that founders must understand. In this map, we walk you through a USER's self-service approach to finding and using new solutions to the point where they are ready to engage with Sales. We then continue the journey as Sales engages the USER and BUYER to build a business case and close a deal.
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Checklist
Pre-Seed gut-check questions
Questions to ask yourself and your potential co-founder(s), and about your product/market before you start your company
Checklist
Pre-Seed gut-check questions
Questions to ask yourself and your potential co-founder(s), and about your product/market before you start your company
TOOL |
Guide
Sales interview questions
Set of interview questions to vet for a successful VP of Sales or CRO hire
Guide
Sales interview questions
Set of interview questions to vet for a successful VP of Sales or CRO hire
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Guide
Candidate intent assessment
Use this set of questions to assess candidate intent at each stage of the interview process.
Guide
Candidate intent assessment
Use this set of questions to assess candidate intent at each stage of the interview process.
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Worksheet
Customer storytelling worksheet
Articulate the "Three Whys" for your company's B2B product
Worksheet
Customer storytelling worksheet
Articulate the "Three Whys" for your company's B2B product
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Guide
Cohort Analysis Primer
Learn more about cohort analysis for consumer subscription businesses
Guide
Cohort Analysis Primer
Learn more about cohort analysis for consumer subscription businesses
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Guide
Consumer Subscription Evaluation Rubric
Evaluation Rubric for a Seed-Stage Consumer Subscription Company
Guide
Consumer Subscription Evaluation Rubric
Evaluation Rubric for a Seed-Stage Consumer Subscription Company
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Template
Product Testing Plan Doc
Share this document with your customer during your Product Testing Planning call.
Template
Product Testing Plan Doc
Share this document with your customer during your Product Testing Planning call.
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Calculator
Deal Scorecard
Use the deal scorecard to determine the likelihood of a deal closing.
Calculator
Deal Scorecard
Use the deal scorecard to determine the likelihood of a deal closing.
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Guide
Discovery Questions
List of common discovery questions. Feel free to use as a guide and customize for your startup.
Guide
Discovery Questions
List of common discovery questions. Feel free to use as a guide and customize for your startup.
TOOL |
Worksheet
Hypothesis & Personas Exercise
Come up with your own hypotheses and personas
Worksheet
Hypothesis & Personas Exercise
Come up with your own hypotheses and personas
TOOL |
Guide
Employee guide template
Use Ride Report's employee guide as a starting template for creating your company's own guide.
Guide
Employee guide template
Use Ride Report's employee guide as a starting template for creating your company's own guide.
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Guide
ICP and Personas Exercise
Questions to define your ICP and User and Buyer Personas
Guide
ICP and Personas Exercise
Questions to define your ICP and User and Buyer Personas
TOOL |
Checklist
Company/candidate checklist
A comparative checklist for companies vs. candidates
Checklist
Company/candidate checklist
A comparative checklist for companies vs. candidates
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Guide
Customer Interview Guide
Guide for interviewing customers
Guide
Customer Interview Guide
Guide for interviewing customers
TOOL |
Worksheet
Brand Story Exercise
Messaging checklist and exercise to build your own brand story
Worksheet
Brand Story Exercise
Messaging checklist and exercise to build your own brand story
TOOL |
Worksheet
Get to Aha! DNA Test
Test to discover your brand's DNA
Worksheet
Get to Aha! DNA Test
Test to discover your brand's DNA
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Template
Offer Letter Template
Offer letter template for early employees
Template
Offer Letter Template
Offer letter template for early employees
TOOL |
Worksheet
"Why Buy Now" Framework
Framework for discovering your "Why Buy Now"
Worksheet
"Why Buy Now" Framework
Framework for discovering your "Why Buy Now"
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Three Why's Framework
Framework for discovering "Why Buy Now"
Three Why's Framework
Framework for discovering "Why Buy Now"
TOOL |
Guide
Customer Research Guide
Guide to Conducting Customer Research
Guide
Customer Research Guide
Guide to Conducting Customer Research
TOOL |
Guide
Product Requirements Template
Product Requirements Template
Guide
Product Requirements Template
Product Requirements Template
TOOL |
Template
Amazon Press Release Template
Amazon Press Release Template
Template
Amazon Press Release Template
Amazon Press Release Template
TOOL |
Deck
Project Review Template
Project Review Template
Deck
Project Review Template
Project Review Template
TOOL |
Deck
Kickoff Meeting Template
Kickoff Meeting Template
Deck
Kickoff Meeting Template
Kickoff Meeting Template
TOOL |
Guide
Consumer Social Evaluation Rubric
An evaluation guide for pitching your consumer social app
Guide
Consumer Social Evaluation Rubric
An evaluation guide for pitching your consumer social app
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Deck
Outline Seed Deck
Outline investor deck for a Seed Round
Deck
Outline Seed Deck
Outline investor deck for a Seed Round
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Deck
Outline Series A Deck
Outline investor deck for a Series A Round
Deck
Outline Series A Deck
Outline investor deck for a Series A Round
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Deck
Outline Series A board meeting deck template
Outline Series A Board meeting presentation
Deck
Outline Series A board meeting deck template
Outline Series A Board meeting presentation
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Template
Executive memo template
Simple template for aligning executive staff
Template
Executive memo template
Simple template for aligning executive staff
TOOL |
Spreadsheet
Founder prioritization heatmap template
GPP Heatmap to sort and tackle competing priorities
Spreadsheet
Founder prioritization heatmap template
GPP Heatmap to sort and tackle competing priorities
TOOL |
Filter
Deal Qualification Filter
Filter to qualify sales leads and discover real opportunity
Filter
Deal Qualification Filter
Filter to qualify sales leads and discover real opportunity
TOOL |
Calculator
Math of Sales Calculator
Calcuate needed outreach to reach revenue goals
Calculator
Math of Sales Calculator
Calcuate needed outreach to reach revenue goals
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Deck
Outline customer deck
Outline deck for your first customer meeting
Deck
Outline customer deck
Outline deck for your first customer meeting
TOOL |
Worksheet
Product Roadmap 4 lists worksheet
Exercise for defining your four lists
Worksheet
Product Roadmap 4 lists worksheet
Exercise for defining your four lists
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Worksheet
Focus exercise for SaaS startups
Exercise for finding your focus
Worksheet
Focus exercise for SaaS startups
Exercise for finding your focus
But before you dive in to prep your pitch deck and line up investors, review your progress and find out if you’re really pitch-ready, starting with Consumer Social.