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Our tactical field guide provides you with all of the best practices and tools founders need to solve the most challenging early-stage problems.
“The fundraising guide was the template for my seed pitch deck. The 5 phases from seed to PMF helped me assess the health of our business. And the CEO prioritization guide helps me focus on our company’s most urgent issues.”
Starting Your Company
start-your-company
Jan 27, 2023
#3d38b8
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1
Customer Discovery
finding-product-market-fit
Jan 27, 2023
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2
Going To Market
going-to-market
Dec 15, 2022
#faba25
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3
Fundraising Series A & Beyond
fundraising-series-a-beyond
Dec 03, 2022
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4
Scaling Your Organization
scaling-your-organization
Dec 15, 2022
false
5
Startup Glossary
startup-glossary
Dec 03, 2022
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6
Startup Glossary
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Dec 03, 2022
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6
Starting Your Company
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Jan 27, 2023
#3d38b8
false
1
Fundraising Series A & Beyond
fundraising-series-a-beyond
Dec 03, 2022
#f4843a
false
4
Scaling Your Organization
scaling-your-organization
Dec 15, 2022
false
5
Customer Discovery
finding-product-market-fit
Jan 27, 2023
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2
Going To Market
going-to-market
Dec 15, 2022
#faba25
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3
Tactics to nail your self-serve experience
6-tactics-to-nail-your-self-serve-experience
false
5.4
Going To Market
Sandhya Hegde
Strategies for product-led growth
strategies-for-product-led-growth
false
5.2
Going To Market
Sandhya Hegde
Hiring for an OSS company
hiring-for-an-oss-company
false
1.92
Scaling Your Organization
Wei Lien Dang
Open source fundraising pitch deck
open-source-fundraising-pitch-deck
false
1.4
Fundraising Series A & Beyond
Wei Lien Dang
Building open source GTM
building-open-source-gtm
false
4
Going To Market
Open source customer discovery
open-source-customer-discovery
false
2
Customer Discovery
Open source GTM
open-source-gtm
false
4.1
Going To Market
Wei Lien Dang
Developing open source customers
developing-open-source-customers
false
2.1
Customer Discovery
Wei Lien Dang
Open Source
open-source-field-guide
false
2
Starting Your Company
Start an open source company
start-an-open-source-software-company
false
2.1
Starting Your Company
Wei Lien Dang
Case Study: Webflow
how-webflow-found-product-market-fit-and-launched-the-no-code-movement
false
5.6
Going To Market
Sandhya Hegde
Customer validation: Going from idea to sellable product
customer-validation-going-from-idea-to-sellable-product
false
3.1
Customer Discovery
John Vrionis
Build a sales motion
build-a-sales-motion
false
2.4
Going To Market
John Vrionis
Segmenting early markets
segmenting-early-markets
false
1.2
Customer Discovery
John Vrionis
Define a GTM framework early
define-a-gtm-framework-early
false
1.3
Customer Discovery
John Vrionis
Working with design partners
working-with-design-partners
false
3
Customer Discovery
John Vrionis
What are design partners?
what-are-design-partners
false
3.2
Customer Discovery
John Vrionis
Qualifying design partners
qualifying-design-partners
false
3.3
Customer Discovery
Unusual Ventures Sales Team
Prospecting for design partners
prospecting-for-design-partners
false
3.5
Customer Discovery
Innovator outreach
innovator-outreach
false
3.4
Customer Discovery
Outreach tactics
outreach-tactics
false
3.6
Customer Discovery
John Vrionis
Outreach playbook
outreach-playbook
false
3.7
Customer Discovery
John Vrionis
AppDynamics case study
appdynamics-case-study
false
3.8
Customer Discovery
John Vrionis
Messaging
messaging
false
4
Customer Discovery
Scott Schwarzhoff
Intro to messaging
intro-to-messaging
false
4.1
Customer Discovery
Scott Schwarzhoff
Why buy anything?
why-buy-anything
false
4.2
Customer Discovery
Scott Schwarzhoff
Why buy now?
why-buy-now
false
4.3
Customer Discovery
Scott Schwarzhoff
Why buy you?
why-buy-you
false
4.4
Customer Discovery
Scott Schwarzhoff
First Customer presentations
first-customer-presentations
false
4.5
Customer Discovery
Scott Schwarzhoff
Iterating to MVP
iterating-to-mvp
false
5
Customer Discovery
Wei Lien Dang
Shape your MVP with design partners
shape-your-mvp-with-design-partners
false
5.1
Customer Discovery
Wei Lien Dang
A practical example: Traceable
a-practical-example-traceable
false
5.2
Customer Discovery
John Vrionis
Building a product roadmap
building-a-product-roadmap
false
5.3
Customer Discovery
Jyoti Bansal
Early-stage pricing
early-stage-pricing
false
6
Customer Discovery
John Vrionis
Pricing your product
pricing-your-product
false
6.1
Customer Discovery
John Vrionis
Case studies
case-studies
true
6
Customer Discovery
Startup Field Guide Podcast
startup-field-guide-podcast
true
6.1
Customer Discovery
Marketing
marketing
false
1
Going To Market
Bill Hodak
GTM funnel stages, metrics, goals
gtm-funnel-stages-metrics-goals
false
1.1
Going To Market
Bill Hodak
Sales leads! How do we get more leads?
sales-leads-how-do-we-get-more-leads
false
1.2
Going To Market
Bill Hodak
Building awareness with B2B target users
building-awareness-with-b2b-target-users
false
1.3
Going To Market
Bill Hodak
Convert targets into trial/freemium
convert-targets-into-trial-freemium
false
1.4
Going To Market
Bill Hodak
From trial to aha! land
from-trial-to-aha-land
false
1.5
Going To Market
Bill Hodak
Build an open-source community
build-an-open-source-community
false
1.6
Going To Market
Bill Hodak
Sales
sales
false
2
Going To Market
John Vrionis
Fixing seed-stage sales
fixing-seed-stage-sales
false
2.1
Going To Market
John Vrionis
Picking a GTM motion
picking-a-gtm-motion
false
2.2
Going To Market
John Vrionis
Math of sales
math-of-sales
false
2.3
Going To Market
John Vrionis
4 boxes of discovery with prospects
4-boxes-of-discovery-with-prospects
false
2.5
Going To Market
John Vrionis
Qualification before discovery
qualification-before-discovery
false
2.6
Going To Market
Discovery 101
discovery-101
false
2.7
Going To Market
Deal qualification & forecasting
deal-qualification-forecasting
false
2.8
Going To Market
John Vrionis
Product testing process
product-testing-process
false
2.9
Going To Market
John Vrionis
Closing after testing
closing-after-testing
false
2.91
Going To Market
The Modern GTM
the-modern-gtm
false
3
Going To Market
John Vrionis
Introduction to the Modern GTM
introduction-to-the-modern-gtm
false
3.1
Going To Market
John Vrionis
Organizing Modern GTM teams
organizing-modern-gtm-teams
false
3.2
Going To Market
John Vrionis
Modern GTM planner
modern-gtm-planner
false
3.4
Going To Market
Scott Schwarzhoff
Product-led growth
product-led-growth
false
5
Going To Market
Sandhya Hegde
What is PLG (product-led growth)?
introduction-to-plg
false
5.1
Going To Market
Sandhya Hegde
What is a self-serve PLG experience?
nail-your-self-serve-product
false
5.3
Going To Market
Sandhya Hegde
Free plan vs. Trial plan
free-plan-vs-trial-plan
false
5.5
Going To Market
Sandhya Hegde
Tracking the user/buyer journey
self-serve-user-buyer-journey
false
3.2
Going To Market
John Vrionis
Drive adoption with tutorials
drive-adoption-with-tutorials
true
4.5
Going To Market
Hiring your first sales leader
hiring-your-first-sales-leader
false
6.1
Going To Market
John Vrionis
Scaling your sales team
scaling-your-sales-team
false
6.2
Going To Market
John Vrionis
Recruiting your SDR team
recruiting-your-sdr-team
false
6.3
Going To Market
Jason Dorfman
Fundraising guide
fundraising-guide
false
1
Fundraising Series A & Beyond
John Vrionis
Raising Seed and Series A capital
raising-seed-and-series-a-capital
false
1.1
Fundraising Series A & Beyond
John Vrionis
Pitch and process
pitch-and-process
false
1.2
Fundraising Series A & Beyond
John Vrionis
How Vivun raised a Seed round
how-vivun-raised-a-seed-round
false
1.3
Fundraising Series A & Beyond
John Vrionis
Hiring
hiring
false
1
Scaling Your Organization
Chris Marty
Holistic hiring for hyper-growth
holistic-hiring-for-hyper-growth
false
1.1
Scaling Your Organization
Chris Marty
Three traits in early-stage hires
three-traits-in-early-stage-hires
false
1.2
Scaling Your Organization
Chris Marty
Develop your recruiting brand
develop-your-recruiting-brand
false
1.3
Scaling Your Organization
Jon Volk
Write great job descriptions
write-great-job-descriptions
false
1.4
Scaling Your Organization
Jon Volk
Hiring product designers
hiring-product-designers
false
1.5
Scaling Your Organization
Suraj VenkataRaman
Messaging for hiring first engineers
messaging-for-hiring-first-engineers
false
1.6
Scaling Your Organization
John Vrionis
An end-to-end hiring process
an-end-to-hiring-process
false
1.7
Scaling Your Organization
Jon Volk
Selling while you hire
selling-while-you-hire
false
1.8
Scaling Your Organization
Jon Volk
Make an attractive job offer
make-an-attractive-job-offer
false
1.9
Scaling Your Organization
Jon Volk
Founder's guide to equity
founders-guide-to-equity
false
1.91
Scaling Your Organization
Lars Albright
Leadership
leadership
false
2
Scaling Your Organization
Billy Bosworth
CEO/founder prioritization
ceo-founder-prioritization
false
2.1
Scaling Your Organization
Billy Bosworth
DataStax case study
datastax-case-study
false
2.2
Scaling Your Organization
John Vrionis
Managing a Series A board meeting
managing-a-series-a-board-meeting
false
2.3
Scaling Your Organization
John Vrionis
Startup glossary for Founders
startup-glossary-for-founders-2
false
1
Startup Glossary
Startup glossary for Founders
startup-glossary-for-founders
false
1.1
Startup Glossary
Ideal customer profile and personas
ideal-customer-profile-and-personas
false
1.1
Customer Discovery
Identifying initial customers
identifying-initial-customers
false
1
Customer Discovery
Dakota McKenzie
Guide to Pre-Seed funding
guide-to-pre-seed-funding
false
1.1
Starting Your Company
Sarah Leary
How to raise Pre-Seed funding
how-to-raise-pre-seed-funding
false
1
Starting Your Company
Sarah Leary
The Modern GTM user/buyer journey
the-modern-gtm-user-buyer-journey
false
3.3
Going To Market
John Vrionis
Hiring your first sales leader
hiring-your-first-sales-leader1
false
6
Going To Market
John Vrionis
Startup glossary for Founders
startup-glossary-for-founders-1
false
1
Startup Glossary
How to raise Pre-Seed funding
how-to-raise-pre-seed-funding
false
1
Starting Your Company
Iterating to MVP and beyond
iterating-to-mvp-and-beyond
false
1
Customer Discovery
Sarah Leary
Beachheads and vertical expansion
beachheads-and-vertical-expansion
false
2.5
Going To Market
Andy Johns
Hiring
hiring
false
1
Scaling Your Organization
Chris Marty
Holistic hiring for hyper-growth
holistic-hiring-for-hyper-growth
false
1.1
Scaling Your Organization
Chris Marty
Leadership
leadership
false
2
Scaling Your Organization
Andy Johns
Startup glossary for Founders
startup-glossary-for-founders
false
1.1
Startup Glossary
Guide to Pre-Seed funding
guide-to-pre-seed-funding
false
1.1
Starting Your Company
Sarah Leary
Three traits in early-stage hires
three-traits-in-early-stage-hires
false
1.2
Scaling Your Organization
Chris Marty
Consumer subscription
consumer-subscription
false
1.2
Fundraising Series A & Beyond
Rachel Star
From idea to product launch
from-idea-to-product-launch
false
1.1
Customer Discovery
Sarah Leary
Pitch and process
fundraising-pitch-and-process
false
2.2
Fundraising Series A & Beyond
John Vrionis
Milestones and valuations
fundraising-milestones-valuations
false
2.1
Fundraising Series A & Beyond
John Vrionis
Write great job descriptions
write-great-job-descriptions
false
1.4
Scaling Your Organization
Jon Volk
Positioning to win
positioning-to-win
false
2.1
Customer Discovery
Josh Grau
Messaging
messaging
false
2
Customer Discovery
Josh Grau
An end to end hiring process
an-end-to-end-hiring-process
false
1.5
Scaling Your Organization
Jon Volk
When are you pitch-ready?
when-are-you-pitch-ready
false
1
Fundraising Series A & Beyond
Haley Daiber
Consumer social
consumer-social
false
1.1
Fundraising Series A & Beyond
Haley Daiber
Managing a Series A board meeting
managing-a-series-a-board-meeting
false
2.4
Scaling Your Organization
John Vrionis
CEO/Founder prioritization
leadership-ceo-founder-prioritization
false
2.3
Scaling Your Organization
Billy Bosworth
Moderation and maintaining quality
moderation-and-maintaining-quality
false
2.4
Going To Market
Andy Johns
Solving the cold start problem
solving-the-cold-start-problem
false
2.3
Going To Market
Andy Johns
Accelerating your content flywheel
accelerating-your-content-flywheel
false
2.2
Going To Market
Andy Johns
Flywheel fundamentals
flywheel-fundamentals
false
2.1
Going To Market
Andy Johns
Product development for innovation
product-development-for-innovation
false
1.2
Going To Market
Andy Johns
A/B testing
growth-optimization
false
1.1
Going To Market
Andy Johns
Running effective product meetings
running-effective-product-meetings
false
2.2
Scaling Your Organization
Andy Johns
What makes for a good PM?
what-makes-for-a-good-pm
false
2.1
Scaling Your Organization
Andy Johns
Make an attractive job offer
make-an-attractive-job-offer
false
1.7
Scaling Your Organization
Jon Volk
Selling while you hire
selling-while-you-hire
false
1.6
Scaling Your Organization
Jon Volk
Develop your recruiting brand
develop-your-recruiting-brand
false
1.3
Scaling Your Organization
Jon Volk
Raising a Seed or Series A Round
fundraising-seed-or-series-a-round
false
2
Fundraising Series A & Beyond
Creating content communities
growth-content-communities
false
2
Going To Market
Andy Johns
Optimization vs. Innovation
optimization-vs-innovation
false
1
Going To Market
Andy Johns
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Unusual Ventures.
All Rights Reserved.
Copyright © 2021
Unusual Ventures.
All Rights Reserved.
