Our tactical field guide provides you with all of the best practices and tools founders need to solve the most challenging early-stage problems.
“The fundraising guide was the template for my seed pitch deck. The 5 phases from seed to PMF helped me assess the health of our business. And the CEO prioritization guide helps me focus on our company’s most urgent issues.”
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Fundraising Series A & Beyond
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Scaling Your Organization
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Tactics to nail your self-serve experience
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Scaling Your Organization
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Open source fundraising pitch deck
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Fundraising Series A & Beyond
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Building open source GTM
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Developing open source customers
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Open Source
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Case Study: Webflow
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Going To Market
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Customer validation: Going from idea to sellable product
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Build a sales motion
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Going To Market
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Segmenting early markets
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Customer Discovery
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Define a GTM framework early
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Working with design partners
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Customer Discovery
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What are design partners?
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Customer Discovery
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Qualifying design partners
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3.3
Customer Discovery
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Prospecting for design partners
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3.5
Customer Discovery
Innovator outreach
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3.4
Customer Discovery
Outreach tactics
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3.6
Customer Discovery
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Outreach playbook
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AppDynamics case study
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Customer Discovery
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Messaging
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Customer Discovery
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Intro to messaging
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Customer Discovery
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Why buy anything?
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4.2
Customer Discovery
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Why buy now?
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4.3
Customer Discovery
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Why buy you?
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4.4
Customer Discovery
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First Customer presentations
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4.5
Customer Discovery
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Iterating to MVP
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Customer Discovery
Wei Lien Dang
Shape your MVP with design partners
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Customer Discovery
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A practical example: Traceable
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Customer Discovery
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Building a product roadmap
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Customer Discovery
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Early-stage pricing
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Customer Discovery
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Pricing your product
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Customer Discovery
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Case studies
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Customer Discovery
Startup Field Guide Podcast
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Customer Discovery
Marketing
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Going To Market
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GTM funnel stages, metrics, goals
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1.1
Going To Market
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Sales leads! How do we get more leads?
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1.2
Going To Market
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Building awareness with B2B target users
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1.3
Going To Market
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Convert targets into trial/freemium
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1.4
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From trial to aha! land
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Build an open-source community
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Sales
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Fixing seed-stage sales
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Picking a GTM motion
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Math of sales
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4 boxes of discovery with prospects
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Qualification before discovery
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Going To Market
Discovery 101
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Deal qualification & forecasting
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Product testing process
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Closing after testing
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The Modern GTM
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Going To Market
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Introduction to the Modern GTM
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Going To Market
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Organizing Modern GTM teams
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Modern GTM planner
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Going To Market
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Product-led growth
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Going To Market
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What is PLG (product-led growth)?
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What is a self-serve PLG experience?
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Free plan vs. Trial plan
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Tracking the user/buyer journey
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Drive adoption with tutorials
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Scaling your sales team
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Fundraising guide
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Pitch and process
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Hiring
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Holistic hiring for hyper-growth
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Three traits in early-stage hires
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Develop your recruiting brand
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Write great job descriptions
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Hiring product designers
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An end-to-end hiring process
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Selling while you hire
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Scaling Your Organization
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Make an attractive job offer
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Scaling Your Organization
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Founder's guide to equity
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Scaling Your Organization
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Leadership
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Scaling Your Organization
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CEO/founder prioritization
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DataStax case study
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Managing a Series A board meeting
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Startup glossary for Founders
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Startup Glossary
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Startup Glossary
Ideal customer profile and personas
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1.1
Customer Discovery
Identifying initial customers
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Customer Discovery
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Guide to Pre-Seed funding
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Starting Your Company
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How to raise Pre-Seed funding
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Starting Your Company
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The Modern GTM user/buyer journey
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Hiring your first sales leader
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Startup glossary for Founders
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Starting Your Company
Iterating to MVP and beyond
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Beachheads and vertical expansion
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Holistic hiring for hyper-growth
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Leadership
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Startup glossary for Founders
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Guide to Pre-Seed funding
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Starting Your Company
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Three traits in early-stage hires
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Consumer subscription
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From idea to product launch
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Pitch and process
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Milestones and valuations
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Write great job descriptions
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Positioning to win
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Messaging
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Customer Discovery
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An end to end hiring process
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Scaling Your Organization
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When are you pitch-ready?
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1
Fundraising Series A & Beyond
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Consumer social
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Fundraising Series A & Beyond
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2.4
Scaling Your Organization
John Vrionis
CEO/Founder prioritization
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Scaling Your Organization
Billy Bosworth
Moderation and maintaining quality
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2.4
Going To Market
Andy Johns
Solving the cold start problem
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2.3
Going To Market
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Accelerating your content flywheel
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2.2
Going To Market
Andy Johns
Flywheel fundamentals
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2.1
Going To Market
Andy Johns
Product development for innovation
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1.2
Going To Market
Andy Johns
A/B testing
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1.1
Going To Market
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Running effective product meetings
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Scaling Your Organization
Andy Johns
What makes for a good PM?
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2.1
Scaling Your Organization
Andy Johns
Make an attractive job offer
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1.7
Scaling Your Organization
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Selling while you hire
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1.6
Scaling Your Organization
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Develop your recruiting brand
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1.3
Scaling Your Organization
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Raising a Seed or Series A Round
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2
Fundraising Series A & Beyond
Creating content communities
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2
Going To Market
Andy Johns
Optimization vs. Innovation
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1
Going To Market
Andy Johns
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Unusual Ventures.
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Unusual Ventures.
All Rights Reserved.